THRILL-D
Branding
THRILL-D is an up-and-coming clothing establishment specialising in skatewear.
I chose a skunk as the brand’s mascot because I thought its patterns and shapes would fit in with a rebellious attitude. I chose the font ‘Baby doll’ for the brand’s name because its handwritten style suits the brand’s informal and casual attitude that reflects skater culture.
For the secondary logo i reused the skunk’s skateboard and used it as the hyphen between ‘Thrill’ and ‘D’ to keep consistency.